David Z.
Los Angeles · MarTech ArchitectMarketing technology, architected end‑to‑end.
I'm David, a MarTech architect and email developer. I build and automate the systems, tools, and pipelines behind marketing at scale, with a specialty in Salesforce Marketing Cloud.
Recently that's meant a real-time KPI dashboard for send performance at Emory, automated QA tooling at SiriusXM that tests every link in an email before it ships, and a Marketing Cloud calendar app that gives the team one view of every journey and campaign.
Built for the platform
Internal SFMC tools and dashboards I designed and coded, not just emails, but the systems around them.
Email QA Automation
Compare email proofs against Excel campaign requirements and flag copy, link, and tracking discrepancies before launch.
Campaign Requirements Generator
Turn HTML email exports or Figma design frames into structured campaign documentation, with reusable modules and human review.
Email Migration QA
Compare Adobe and Salesforce Marketing Cloud confirmation emails side by side, with local browser processing and configurable exclusions.
Zoutcomes - AI Agent for Salesforce Marketing Cloud
An AI agent that lets Emory Healthcare's non-technical marketing team build audiences, data extensions, and reports in Salesforce Marketing Cloud using plain English, with guardrails for a regulated environment.
Emory Healthcare - KPI Dashboard
Interactive email marketing KPI dashboard for Emory Healthcare with filters and journey performance breakdowns.
Emory Healthcare - Reengagement Audience & Routing Engine
A CloudPage mapping the SQL audience pipeline, service line routing logic, and A/B tested email journey that wins back lapsed Emory Healthcare patients.
Selected campaigns
73 pieces: email, landing pages, and creative for brands across every industry.
Brands I've worked with
Campaigns, content, and platform work spanning many industries. Some were direct clients; others I worked on through agencies, subcontracts, and partnerships — building and shipping against the brand's own assets and campaigns.
