DirecTV Television Content Upsell Email

Developed responsive HTML email template for DirecTV's SELECT package upsell campaign promoting $140 annual savings with pay-per-channel model targeting non-sports viewers. Built promotional layout featuring "YouMeHer" programming imagery and value proposition messaging encouraging package downgrades to eliminate unused sports network costs like NBC Sports Network.

Implemented mobile-responsive design with optimized image compression for faster load times and improved deliverability through strategic image-to-text ratio management. Ensured ADA accessibility compliance with comprehensive alt-text attributes for all imagery including hero graphics and product screenshots. Coded clean HTML structure with cross-client compatibility testing across major email platforms and maintained CAN-SPAM compliant footer with subscription management and DirecTV service details.