Developed responsive HTML email template in Salesforce Marketing Cloud for AT&T's iPhone XS campaign featuring 50% device discount ($450 savings) with personalized targeting. Implemented AMPscript dynamic personalization for customer names and device eligibility criteria. Built multi-section layout showcasing network modernization messaging, 3G phase-out communication, compatibility tools, and trade-in CTAs.
Coded promotional hierarchy with product imagery, savings calculations, and qualifying legal disclaimers. Optimized mobile-responsive design with gradient buttons, icon-based features, and cross-client compatibility. Ensured accessibility with comprehensive alt-text and CAN-SPAM compliant footer.
