T-Mobile HINT Campaign

I was a campaign manager for T-Mobile’s 5G Home Internet offering - a coordinated six-touch sequence across email and SMS. The campaign was sent to over a million recipients nationwide and was designed to move prospects through awareness, eligibility confirmation, and activation messaging over several weeks.

I acted as the liaison between business stakeholders, marketing, and technical teams, helping translate business requirements into executable campaign logic and keeping timelines, dependencies, and scope aligned across groups.

Beyond coordination, I was closely involved in shaping the overall flow of the program, including message sequencing, timing between touches, and how different channels were orchestrated together.

Email Journeys and Cadence:

Designed structured email journeys (e.g., T1 to T6), balancing engagement frequency with customer experience.

Aligned messaging and timing with customer lifecycle stages to maximize impact.

Campaign Strategy:

Contributed to crafting strategic messaging for email and SMS touchpoints to drive engagement and conversions.

Collaborated with cross-functional teams to ensure campaigns met broader marketing objectives.

Data Pipelines:

Oversaw data flow from multiple sources into SFMC, ensuring accurate segmentation and personalization.

Managed tools like Control-M to monitor and maintain pipeline integrity for seamless campaign execution.

KPI Tracking and Optimization:

Monitored key metrics like delivery rate, bounce rate, and engagement to measure campaign success.

Used performance data to refine future strategies and improve ROI.