David Zernik
Salesforce Marketing Cloud Architect · MarTech Email Engineer
Summary
Salesforce Marketing Cloud architect and MarTech email engineer with 9+ years across healthcare, financial services, telecom, and agencies. I build emails, journeys, marketing systems and internal tools that make complex enterprise workflows faster and better. Currently on a month-to-month contract with Emory Healthcare and looking for a longer-term role or contract.
Featured Project
Zoutcomes · AI Agent for Salesforce Marketing Cloud
Case study →I built a tool for Emory Healthcare that lets the non-technical marketing team use natural language to build emails, journeys, and reports directly in SFMC, with guardrails keeping the agent grounded and controlled.
Designed for regulated environments with restricted SFMC access, audit logging, role-based controls, and kill switches.
Public demo: memoryapp-emory-demo-web.onrender.com/try · Anyone can try it, this public demo instance uses fictional data.
Built with: MCP, Anthropic Managed Agents, Next.js, Supabase, Salesforce Marketing Cloud APIs, Salesforce MCP
Experience
Salesforce Marketing Cloud Architect · Emory Healthcare Network
Mar 2026 to Present · Remote / Los Angeles · Contract- Serve as SFMC Architect for healthcare marketing programs, owning journeys, automations, CloudPages, Data Extensions, SQL logic, campaign metadata, send logs, and production email delivery.
- Built an SFMC-powered campaign calendar and KPI dashboard that give stakeholders visibility into past, current, and future sends, schedules, service lines, and campaign performance.
- Build internal SFMC tools that reduce spreadsheet-heavy workflows and make campaign operations, metadata, and reporting easier for marketing teams to manage.
MarTech Software Engineer · OnBrand Marketing Agency at American Express
Dec 2022 to Mar 2026 · Los AngelesRole concluded after the function was offshored.
- Built financial-services email and MarTech experiences across SFMC, OneCMS, Movable Ink, AMPscript, Data Extensions, personalization, QA, and compliance-heavy review workflows.
- Developed and reviewed dynamic email assets, tracking, links, personalization logic, rendering, accessibility, and deployment readiness for high-volume campaigns.
- Led development of JavaScript financial calculators for American Express Credit Intel, owning front-end implementation, calculation behavior, QA, accessibility, and production readiness.
SFMC Admin & Campaign Manager · T-Mobile
Feb 2022 to Dec 2022 · Los Angeles · Contract- Managed SFMC campaign operations for T-Mobile's HINT program, including Journey Builder orchestration, SQL segmentation, Data Extension workflows, tracking, reporting, QA, and launch.
- Built SQL-driven audience logic across large telecom datasets, including trigger-based journeys, suppression workflows, campaign tracking, and automated reporting.
- Worked across marketing, data, analytics, engineering, creative, and vendor teams to translate campaign requirements into production-ready workflows.
Marketing Technology Developer / Engineering Manager · Independent Contractor (through my LLC)
Aug 2021 to Feb 2022 · Los Angeles- Delivered SFMC Email Studio, Content Builder, Journey Builder, Automation Studio, AMPscript, dynamic content, and multi-channel marketing solutions for clients including Blue Shield of California and UnitedHealthcare.
- Built campaign templates, dynamic modules, API integrations, segmentation workflows, Data Extension structures, and marketing automation rollouts in regulated environments.
- Managed technical delivery, documentation, stakeholder communication, QA coordination, solution design, and launch-readiness support.
Front-End Developer · Omnicom / Javelin / RAPP
Nov 2018 to Aug 2021 · Playa Vista, CA- Worked across Omnicom agencies Javelin and RAPP on responsive web and email marketing for major consumer brands including DIRECTV and AT&T.
- Javelin Agency (Nov 2018 to Aug 2020): Engineered responsive web and email marketing solutions for DIRECTV and AT&T, and built interactive JavaScript and CSS components to improve user engagement.
- Developed SFMC and AMPscript-powered email experiences with personalization, modular content, accessibility, cross-client QA, and production-ready rendering.
Front-End Web Developer / Email Developer · YogaGlo (Glo.com)
Mar 2016 to May 2018 · Santa Monica, CA- Developed and maintained YogaGlo's responsive web application and landing pages using JavaScript, Ember.js, HTML, and CSS.
- Built responsive marketing and transactional emails in Iterable, including reusable templates, personalization, and cross-client QA.
- Supported front-end and email integrations using Express.js, Iterable, MailChimp, Email on Acid, Git, and customer-data workflows.
Core Skills
Salesforce Marketing Cloud
Journey Builder, Automation Studio, Email Studio, Content Builder, CloudPages, Data Extensions, SQL, AMPscript, SSJS, APIs, personalization
AI, Product & Web
MCP, Anthropic, Next.js, Supabase, REST APIs, JavaScript, HTML/CSS, internal tools, data-driven applications, audit and access controls
Education
University of California, Los Angeles
2004 to 2008B.A. in Linguistics and Asian Languages and Cultures