David Zernik

• Serve as SFMC Architect for healthcare marketing programs, owning journeys, automations, CloudPages, Data Extensions, SQL logic, campaign metadata, send logs, and production email delivery.
• Built an SFMC-powered campaign calendar and KPI dashboard that give stakeholders visibility into past, current, and future sends, schedules, service lines, and campaign performance.
• Build internal SFMC tools that reduce spreadsheet-heavy workflows and make campaign operations, metadata, and reporting easier for marketing teams to manage.

Role concluded after the function was offshored.

• Built financial-services email and MarTech experiences across SFMC, OneCMS, Movable Ink, AMPscript, Data Extensions, personalization, QA, and compliance-heavy review workflows.
• Developed and reviewed dynamic email assets, tracking, links, personalization logic, rendering, accessibility, and deployment readiness for high-volume campaigns.
• Led development of JavaScript financial calculators for American Express Credit Intel, owning front-end implementation, calculation behavior, QA, accessibility, and production readiness.

• Managed SFMC campaign operations for T-Mobile's HINT program, including Journey Builder orchestration, SQL segmentation, Data Extension workflows, tracking, reporting, QA, and launch.
• Built SQL-driven audience logic across large telecom datasets, including trigger-based journeys, suppression workflows, campaign tracking, and automated reporting.
• Worked across marketing, data, analytics, engineering, creative, and vendor teams to translate campaign requirements into production-ready workflows.

• Delivered SFMC Email Studio, Content Builder, Journey Builder, Automation Studio, AMPscript, dynamic content, and multi-channel marketing solutions for clients including Blue Shield of California and UnitedHealthcare.
• Built campaign templates, dynamic modules, API integrations, segmentation workflows, Data Extension structures, and marketing automation rollouts in regulated environments.
• Managed technical delivery, documentation, stakeholder communication, QA coordination, solution design, and launch-readiness support.

• Worked across Omnicom agencies Javelin and RAPP on responsive web and email marketing for major consumer brands including DIRECTV and AT&T.
• Javelin Agency (Nov 2018 to Aug 2020): Engineered responsive web and email marketing solutions for DIRECTV and AT&T, and built interactive JavaScript and CSS components to improve user engagement.
• Developed SFMC and AMPscript-powered email experiences with personalization, modular content, accessibility, cross-client QA, and production-ready rendering.

• Developed and maintained YogaGlo's responsive web application and landing pages using JavaScript, Ember.js, HTML, and CSS.
• Built responsive marketing and transactional emails in Iterable, including reusable templates, personalization, and cross-client QA.
• Supported front-end and email integrations using Express.js, Iterable, MailChimp, Email on Acid, Git, and customer-data workflows.