Developed responsive HTML email template in for AT&T's DirecTV win-back campaign partnering with NBC to promote "The Titan Games" premiere. Collaborated with marketing teams to create promotional content targeting lapsed DirecTV subscribers with exclusive programming offers.
Implemented CAN-SPAM compliant footer with unsubscribe links and mailing address, accessibility-focused alt-text attributes, and optimized image-to-text ratios for deliverability. Built mobile-responsive layout with social media integration and dynamic account linking, testing rendering across major email clients to drive re-engagement and tune-in rates.
