DirecTV UFC 232 Jones vs Gustafsson Pay-Per-View

DIRECTV win-back marketing email, promoting upcoming UFC match and new movie releases.

Developed multi-section responsive HTML email template for DirecTV's win-back campaign promoting UFC pay-per-view events and on-demand movie releases. Built modular content blocks showcasing live sports programming, new theatrical releases, and available rental titles to demonstrate DirecTV's comprehensive entertainment value proposition.

Implemented dynamic content sections with image grids, CTAs, and personalized messaging to drive re-subscription among lapsed customers. Ensured cross-client compatibility and mobile responsiveness across all content modules, optimizing layout for both promotional hero imagery and browsable content catalogs that effectively communicated DirecTV's sports and entertainment offerings.