Developed responsive HTML email template for DirecTV's True Crime Network up-sell campaign promoting the "Murder For Hire" series premiere on Oxygen. Collaborated with network partnership teams to execute promotional messaging targeting true crime audiences with exclusive content from the creators of "Law & Order."
Built compelling layout featuring series artwork, premiere timing, and channel information to drive viewership and package upgrades. Implemented mobile-responsive design with social media integration and clear CTAs. Conducted cross-client testing to ensure consistent rendering and applied CAN-SPAM compliance standards for subscription management and sender identification across all deliverability requirements.
